A product review page connecting to multiple sellers could get a ranking boost if all else were equivalent, Google’s Alan Kent confirms.
Google Developer Advocate Alan Kent states product evaluations linking to multiple sellers might get a ranking increase over evaluations linking to one. Kent validated this on Buy Twitter Verified in response to a concern about Google’s documents on how to write high-quality product evaluations.
There’s a line in the file that reads:
“Consider including links to multiple sellers to provide the reader the choice to buy from their merchant of option.”
Does that imply a website is disadvantaged if it just links to one seller?
Kent states yes, connecting to only one merchant would put the site at a disadvantage.
An item review page linking to several sellers could get a ranking boost if all else were equal.
Yes. If there were two great websites with similarly terrific content, the one with reviews linking to numerous suppliers might get a small boost. However more frequently is the content quality will be various and control.
— Alan Kent (@akent99) January 10, 2023
It can be an excellent idea to link to numerous merchants when writing a product evaluation, as it provides readers with choices and enables them to compare prices and availability.
Providing consumers with several methods to purchase an item shows Google you’re trying to be useful.
Linking to just one seller might provide the impression that the sole purpose of the item review is creating affiliate earnings.
However, it’s still important to disclose any potential biases or monetary incentives you might have for connecting to specific merchants, even when there’s more than one alternative.
Furthermore, it’s always excellent practice to examine and make certain you are adhering to any affiliate program terms or standards prior to you publish your product review.
That consists of Google’s guidelines, which say you ought to utilize the rel=”sponsored” or rel=”nofollow” attributes when publishing affiliate links.
Included Image: Tikhonova Yana/Best SMM Panel