Google Retires Web Light Webpage Transcoding

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Google announced they are retiring the seven years of age Web Light service that optimized webpages for gadgets on sluggish mobile devices and mobile connections.

The main Google developer page paperwork for Web Light Google and the associated user representative (googleweblight) are both retired.

Google Web Light

Presented in 2015, the purpose of the Web Light service was to make more of the web available to users in countries with sluggish mobile connections and gadgets.

The service worked by optimizing webpages so that downloading them utilized 80% less information, leading to a four-fold boost in speed over the slower 2G mobile networks.

According to Google the service in a 50% boost in traffic to websites.

Web Light formerly dealt with Chrome and Android browsers and just when Google spotted a slow connection. The functionality did not set off for desktop gadgets or tablets, just for mobile devices on sluggish connections.

Google Analytics still worked in the Web Light enhanced pages.

In regards to ad serving, Web Light optimized pages supported Sovrn, Zedo, AdSense, and Google Publisher Tags.

So in theory Web Light need to not have actually affected ad earnings however rather increased them given that transcoded webpages received as much as 50% more traffic at the time.

The service was initially presented in Indonesia and after that to India.

The now erased documents explained the performance of Web Light:

“Google shows faster, lighter pages to individuals searching on slow mobile clients.

To do this, we transcode (convert) websites on the fly into a version enhanced for sluggish customers, so that these pages fill quicker while saving data.

This technology is called Web Light.

Web Light pages protect a bulk of the appropriate content and supply a link for users to view the original page. “

Web Light No Longer Required

Seven years later, the schedule of inexpensive but powerful mobile phones and an improvement in mobile connection speeds made the requirement of the service no longer necessary.

According to Statista, 99% of mobile information use in India throughout 2021 occurred over 4G gadgets.

In 2015 there were just 47 million devices that were 4G capable compared to 650 million in 2021.

The Google designer documents for Web Light was removed and a note was added to Google’s User Representative paperwork to interact that the Web Light user representative is retired.

Google’s statement stated:

“Eliminated the Web Light documents and retired the Web Light user representative.

We presented Web Light to enable us to serve quicker, lighter pages to people searching on entry-level devices.

While this function has actually worked as intended and made it possible for wider access to the richness of the web, increased price of more effective smartphones has decreased the need for such performance.

We stay dedicated to developing and improving the Search experience to meet the altering requirements of our users.”

Featured image by Best SMM Panel/Asier Romero