Google brings constant scrolling to desktop search results page in the United States.
Google is making desktop search results more like mobile
with an upgrade that lets users endlessly scroll through numerous pages. Continuous scrolling is now rolling out to desktop search results in the United States. In an email to Best SMM Panel, Google describes how the SERPs will display up to 6 pages of URLs before prompting users to click “more outcomes”:
“… we’re bringing constant scrolling to desktop so you can continue to see more practical search results page with fewer clicks. It’s now even simpler to get motivated with more info at your fingertips.
Now, when you scroll down you’ll continue to find pertinent results so that you can discover originalities. When you reach the bottom of a search results page page, as much as 6 pages of results will be immediately shown until you see a “More outcomes” button if you want to continue even more.”
As Google continues to fill the very first page of search results with advertisements, included snippets, media, ‘people likewise ask’ boxes, and other features, this upgrade is a win for routine web pages.
Giving searchers the capability to scroll through six pages at the same time increases their probability of seeing more results before striking an obstruction.
We don’t anticipate this modification to impact reporting. Google kept in mind in 2015, upon updating mobile search results page to constant scrolling, that there’s no distinction in Search Console.
That’s since Search Console tracks SERP positions, not pages, Google discusses:
Continuous scroll likewise does not alter how position reporting works in Browse Console. Positions reporting stays as if pages weren’t immediately loaded.
— Google SearchLiaison (@searchliaison) October 14, 2021
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