Google’s John Mueller: WordPress Not Inherently Much Better For SEO

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In action to a thread on Reddit, Google Browse Supporter John Mueller says there’s no intrinsic SEO advantage to using WordPress compared to coding a site yourself.

A thread in the r/SEO forum asks a familiar concern many practitioners run into in their careers.

Is WordPress much better for SEO than coding your own site?

Other variations of that question consist of, “is WordPress much better for SEO than Wix,” or, “is WordPress better for SEO than [insert CMS here]”

No matter how you ask it, the response is constantly the exact same.

WordPress isn’t naturally much better for SEO than any other alternative. It’s one of numerous ways to construct a website that ranks in Google.

Mueller On WordPress For SEO

In reaction to whether using WordPress is much better for SEO than coding your own website, Mueller states:

“Not for SEO, but you can focus more on the material if you do not spend all your time developing a brand-new CMS for yourself. (some individuals choose making a CMS, so YMMV).”

As Mueller states, the most considerable advantage WordPress provides is the ease of usage compared to by hand composing code.

Nevertheless, that’s only advantageous to the site owner. It makes no distinction to Google if a website is developed with WordPress.

This question comes up often and deserves reviewing due to the misinformation distributing around WordPress and SEO.

For instance, take the second-most upvoted remark in the Reddit thread directly underneath Mueller’s.

A private claims, “Google understands WordPress well,” as though Googlebot can crawl WordPress websites more efficiently than other CMSs.

That’s false, though the myth of WordPress being much better for SEO continues to continue.

Screenshot from reddit.com/r/seo, December 2022. For additional information concerning the SEO abilities of WordPress compared to other content management systems, see this short article from SEJ Founder Loren Baker. Baker lists the 25 best SEO-friendly options to WordPress and the pros

and cons of each: Source: Reddit Featured Image Melisa Parlak/Best SMM Panel