How to Become a Social Media Supervisor in 2023 [Free Resume Template]

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There’s never ever been a much better time to become a social networks manager.

The average social networks user invests 2.5 hours a day scrolling, preference and commenting. That’s the equivalent of five weeks a year!

All that evaluate time provides countless possible opportunities for individuals to discover brand-new brand names, products, and services.

That’s why social media is among 2023’s most important marketing channels. To get in on the action, brands require to dream up stunning material, and build thriving neighborhoods around their brand name.

But they can’t do it alone. That’s why there’s so much chance out there for proficient social networks managers!

If you like getting imaginative and connecting with others online, your abilities remain in high demand.

Today, we’ll discuss how to end up being a social media manager in 2023. Keep reading for actionable suggestions, a detailed guide, and market advice from among Best SMM Panel‘s internal experts.

Reward: Customize our totally free, expertly developed resume design templates to land your dream social media job today. Download them now.

What is a social media manager?

A social media manager is an individual who deals with a brand name’s presence on social networks.

Who is your brand name, on social? What do they share (and not share)? How do they communicate with clients and their wider community?

Social media managers are in charge of planning, creating, and publishing material that’s true to that brand name identity. They’ll likewise analyze and report on its efficiency, and keep up with their community through comments and DMs.

Does that seem like a huge job? It is!

Social media managers have a lot of obligation, due to the fact that they’re driving an extremely crucial marketing channel.

Numerous customers use social networks to research study purchases, and find brand-new brand names. For online-only organizations, social media can be their only way of being familiar with a brand!

That’s why social media isn’t internship area anymore.

“The biggest change I’ve seen is the shift from entry level jobs, to actually having a seat at the table,” states Trish Riswick, Social Network Professional at Best SMM Panel. “Companies understand the importance of social, and that the social team, specifically, knows a lot. I believe that’s a genuine testimony to where social is heading in 2023 and onward.”

What does a social media supervisor do?

Social media manager is a dynamic and tough function. As you develop, release, and report on content, you’ll be switching in between several responsibilities. Normally, those include:

  • Innovative copywriting
  • Graphic design
  • Shooting and modifying video
  • Photography and photo modifying
  • Material preparation
  • Content strategy, often in cooperation with the larger marketing department
  • Community management
  • Evaluating and reporting on material performance

This may look like a big (and possibly intimidating) list. But you do not need to be a specialist at all of these things to start working as a social networks supervisor.

Smart device photo and video is more than adequate for a great deal of social media material. And thanks to tools like Canva, graphic design and image modifying are more available than ever.

Bigger business might also have a team for managing social, instead of just a single person. That would indicate you ‘d be dealing with other individuals, whose skills complement yours.

Plus, a determination to learn is one of the most valuable skills a social networks manager can have! So if there’s anything you’re not comfy with right now, it’s okay to find out as you go.

Essential social media supervisor skills

Social network is always altering. So exactly what you require to do as a social media manager will change with time, too.

But there are some big-picture abilities that underpin the more specific, tactical ones we simply explained.


To be successful as a social media manager, you require to be prepared to keep knowing, experimenting, and changing as you go.

“This task changes literally day by day, and second by second,” says Trish. Whether the present pattern is carousels, video, or something else entirely (hey there, Metaverse), you have to keep developing remarkable content.

That means keeping up to date and finding out new abilities when you need to, since social media platforms and their functions are always altering.

You also require to be ready to change your content intend on a cent. “Something might occur in your market or in your community that simply totally changes the direction that you’re going in,” Trish continues. “Or you might get feedback from your audience, and realize that what you believed was working really isn’t. You just have to roll with the punches and change it up!”


Like we pointed out, social networks is typically the front lines of communication with consumers. You’re being trusted to share important brand name messages. You require to do that with confidence and clarity– while keeping individuals captivated and engaged.

That’s why copywriting skills, and strong interaction typically, is an evergreen ability for social networks managers.

“You need to make certain your points are crystal clear, and your audience isn’t interpreting them in any method they’re not expected to,” Trish describes. “If people aren’t engaging with or responding to your copy, it suggests your interaction is probably not where it needs to be.”

Content curation

As a social media supervisor, you will not produce each and every single social networks post from scratch.

Thanks to tools like Canva, actual material development is simpler than ever. You’ll also be repurposing content created by other people, like trending memes and user-generated material (UGC).

You need to integrate all those different aspects into a strong, cohesive social networks existence that’s real to your employer’s brand. That’s why, while your technical skills do matter, it’s perhaps a lot more important to have an eager visual eye.


Whether you’re working on a group, you’ll require to be encouraged and self-directed to grow as a social media manager. You’ll be making many essential decisions every day, as you create and publish content that will be seen by hundreds or thousands of people.

“You actually require to trust yourself,” says Trish. “That can be scary, but it’s what you need to make it in this industry. You require to have the confidence to believe in yourself and think in your capabilities to make truly cool things take place.”

How to become a social networks manager in 2023

There’s no one, single method to develop a career in social media– and no two social networks manager jobs are precisely alike.

You may wish to work freelance, or as an in-house staff member. One business might be all about long-form LinkedIn material, while another may stress viral video.

“In social media, you can now see your profession trajectory a bit more clearly,” shares Trish. “That’s incredible, because I believe a great deal of us started off in positions where we didn’t actually understand where we would go next, and now we do.”

However here are the standard steps to landing your very first social networks supervisor job– any place you’re starting from, and whatever a dream task appears like for you.

1. Review your social networks knowledge

You’re already a social networks fan. However to be a social networks expert, you truly need to have your finger on the pulse.

As you’re searching for your first role or customer, immerse yourself in the social networks landscape.

What brand name’s presence are you motivated by? What trends or content types do you seriously enjoy? Exists a particular niche, or type of item, you can imagine yourself operating in?

If you like, you can definitely discover in a more formal way, too. There are so many methods to inform yourself about social media– from free Buy YouTube Subscribers channels to affordable online courses.

If you’re not exactly sure where to start, we have actually got you covered.

2. Get experience The appeal of social networks is that it’s an inherently democratic place. Anyone can jump in and start experimenting, wherever you’re at in your journey.

You may select to manage other accounts to develop experience. If your good friend makes innovative textiles or gorgeous ceramics, why not team up and assist them promote their work? Or, take a look around for internships and co-ops, or attempt trading your services for products from small company owners.

You can also use your own existence as a knowing tool. Developing a meme account or specific niche Buy TikTok Verified existence assists you discover what it takes to get views– and later, it can prove to clients that you know your stuff.

3. Produce a portfolio

As you gather experience, display it in a portfolio to show clients and potential employers.

You can consist of social media work you’ve done for clients, in previous jobs, or on your own. You can even produce ‘specification work’ (a.k.a. overdue, uncommissioned work done to flaunt your abilities) for brands you appreciate.

There are numerous methods to develop a portfolio, and they do not have to be complicated. You can make a standalone website, use a service like Gondola, and even put together samples into a downloadable PDF. You could even establish a social networks account, like an Buy Instagram Verified page, to showcase your samples!

Here’s how New York-based agency social fly shows off their customer work:

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=” 2678 “height= “3935”/ > Source: 4. Update your resume In innovative markets, your portfolio does a great deal of the heavy lifting. But customers will still request a resume, and yours needs to shimmer.

Your goal is to stick out from the crowd, so have a good time and get innovative with the style (simply make sure it’s still easily legible).

Try consisting of a ‘Profile’ or ‘About Me’ section at the top of your resume to summarize what makes you unique. You can also decide to consist of just relevant work experience, instead of a shopping list of every job you have actually ever had.

5. Network, network, network

Whether you’re a freelancer or internal social media manager, you’ll require to put yourself out there to discover clients and potential companies.

In 2023, networking does not simply suggest appearing to occasions with a drink in hand (though you can certainly do that, too). The very best place to network as a social media manager is … on social media!

LinkedIn can be a great location to connect with prospective employers, and search for openings at business you enjoy. Depending on your specific niche, Buy Instagram Verified and Buy Facebook Verified might likewise be a good place to find clients, especially if you’re targeting small businesses.

Beyond finding work, networking assists you connect with industry peers, so you can keep discovering, discover mutual support, and get motivated.

How much do social media managers make?

It’s an important concern– however there’s nobody easy response. Like many other tasks, what you’ll earn as a social media supervisor depends on a number of elements.

As a social networks manager, your income or pay will be impacted by:

  • Your geographical area
  • How advanced you remain in your profession
  • Whether you’re a freelancer or in-house worker
  • The size of the business you work for, and what market they’re in

The average pay for an in-house social media supervisor in the United States has to do with $50,000 annually, frequently with advantages like health insurance and 401k strategies. A lot of positions fall between $40,000 and $65,000 every year.

If you’re simply starting out, you must expect to earn around the lower end of that range. As you get experience, you’ll earn more! Huge business might pay a lot more– possibly over $100,000 per year for senior positions.

As a freelancer, pay can be a little bit more complicated. You may wish to bill customers per hour, or on a flat month-to-month retainer design.

You’ll likely want to base your rates on how much experience you have, as long as they can cover your overhead expenses.

Here are some normal freelance social networks manager rates for 2023:

  • Junior (0-2 years): $25-$35/hour
  • Mid-level (3-4 years): $45-$85/hour
  • Senior (5-8 years): $90-$120/hour
  • Expert (10+ years): $125-$250/hour

Free social networks manager resume design template

Unsure where to start with developing your social networks manager resume? Make it simple with our totally free, downloadable resume templates!

Reward: Customize our totally free, professionally created resume templates to land your dream social networks job today. Download them now.

You can use these templates to update your existing resume, or build a new one from scratch. You can also utilize them as a beginning point to tweak and get used to your needs!

6 ideas for landing your dream social media manager job

Build your own brand name

Absolutely nothing reveals that you know social media much better than your own successful presence!

Building your own social networks brand name is a fantastic method to discover customers and job offers, network with other specialists, and position yourself as an expert.

On her account, designer and freelancer Rachel How uses a consistent visual style and keeps all her material on-topic.

If you run other successful accounts in different specific niches, like vegan cooking or pet dog videos, you ought to talk about them, and share what you’ve discovered along the method. However the primary focus needs to be you, as a social networks specialist.

Keep up with social patterns

To be a great social networks manager, you require to stay knowledgeable about patterns big and small, from today’s trending audio to whole new platforms that increase in popularity.

For example, we believe small companies are going to begin tapping into the power of developers like never ever prior to!

You ought to never be a meaningless pattern zombie. However you should know what’s existing, and have fun with it in a manner that feels authentic and on-brand.

Understand service metrics

It’s something to understand what good social media material looks like. However for a successful social networks supervisor, it’s a lot more essential to understand why you’re creating it in the first place, and how it fits in with your general social networks marketing strategy.

What organization objectives and outcomes are you trying to achieve, and what social networks methods will you use to achieve them? How will you determine success?

Some examples could consist of:

  • Enhancing brand name awareness with natural material
  • Converting followers into customers with social commerce
  • Developing an e-mail list by promoting lead-gated assets
  • Reaching your target audience with social ads

Be unbiased

The right social networks task for you might not be precisely what you ‘d expect. For example, if you’ve worked in finance or style previously, do not assume that your very first social networks supervisor task also requires to be because area.

Similarly, don’t be afraid to take functions that feel “entry level,” and even internships– specifically if you’re pivoting into social from another career course where you were more established!

Naturally, you ought to select to deal with business whose product and services you’ll take pleasure in talking about all day. But don’t be scared of opportunities that feel a little unanticipated.

Tailor your job applications

Even if you have a lovely, all-star resume, you should still alter it up a bit for every single task you use to.

This shouldn’t need to be more than a few small tweaks. For example, ensure the abilities you have actually noted match what’s in the task description (as long as you in fact have those abilities, obviously).

Constantly use with a special cover letter, too. Try to draw a personal connection between you and the business. What do you love about their brand name? Why do you want to represent them on social networks?

Usage social media management tools

As a social networks supervisor, you’re jumping between several type of jobs. Use social media management tools to make your life much easier.

  • Make content development easier with apps like Canva for design, and Hemingway or Grammarly for composing
  • Project-management tools Asana and Trello simplify your total procedures and make communication with coworkers simpler
  • Freelancers can remain on top of service operations with tools like Wave, Freshbooks, and Harlow
  • Try Best SMM Panel to handle all your social media in one location. Strategy and schedule posts to every account you handle within one calendar, and get real-time information to track how it’s performing. You can even track industry trends, monitor your rivals, and stay on top of what people are saying about your brand name.

Here’s what it would appear like to track your Buy Facebook Verified posts’ engagement in Best SMM Panel:

Try for complimentary Never ever stop discovering To be successful in this amazing– and challenging– field, you require to be a dedicated long-lasting learner.

The good news is that social networks is no longer in its infancy, and you don’t need to figure it out alone any more.

Best SMM Panel Academy offers a variety of accreditation courses, from foundational to advanced. There are likewise plenty of resources online to assist you get comfortable with emerging skills, like social selling.

Best SMM Panel makes your life as a social media manager simpler. Handle your social channels, collect real-time data, and engage with your audience all in one location– so you remain arranged, prepared, and inspired.