How to Generate income as a Freelance Social Media Manager [2023]

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Whether you are aiming to start a side hustle or a brand-new profession modification, working as a freelance social networks supervisor can provide you with flexibility while still working on tasks you are passionate about.

But it’s hard to know where to start, and you might have more concerns than responses on how to make money as a social media manager. Let’s review what you need to begin.

Oh, and if you want to hear recommendations from our own internal social media group here at Best SMM Panel on how to become a social networks manager, enjoy this video:

Perk: Personalize our totally free, professionally created resume templates to land your dream social media job today. Download them now.

Who is a freelance social networks manager?

A freelance social networks supervisor is a social media specialist hired by clients who want to outsource their social method and execution.

Usually, freelance social media managers work with multiple business and clients at a time.

Solutions typically offered by freelancer social media supervisors can include:

  • Social network method
  • Developing and managing content calendars
  • Material production (photography, design)
  • Material composing
  • Scheduling and publishing posts
  • Community management (engaging with fans, responding to DMs and remarks)
  • Analytics and reporting

9 skills that freelance social media managers must have

If you want to follow the freelance course, you’ll require to cultivate entrepreneurial abilities on top of your social networks management proficiency.

You might be terrific at getting results for your customers, but you can wind up having a hard time if your organization processes aren’t solid.

Here are nine abilities you need to sharpen if you want to become an effective social networks supervisor.

Content writing

Social network has grown more visual in recent years, however an excellent caption goes a long method in establishing an engaged neighborhood.

Freelance social media managers ought to be good at copywriting and modifying, as the most reliable social media posts are brief, snappy, and amusing.

Content creation

A freelance social networks manager wears many hats, and content development is no exception. In a lot of cases, you may be expected to create graphics, Buy TikTok Verified videos, or photography.

You do not need to be a Photoshop professional, either. Tools like Canva make style incredibly easy with design templates tailored for social networks posts.

Whether you’re taping videos for Buy TikTok Verified or taking pictures for Buy Instagram Verified, you need a mobile phone capable of recording material and modifying it for different social media platforms. Each platform has its own image and video specifications, so ensure you’re creating material that fits.

Neighborhood management

There are a lot of individuals connecting with a brand’s social media pages. From DMs, comments, and reviews, a social networks supervisor may be anticipated to respond to each message.

It’s time-consuming, and lots of brand names outsource this aspect of social media management. Good neighborhood management requires being arranged and precise (ensuring no customer support issues are missed out on), following the brand’s intonation guidelines, and having real interactions with the neighborhood.

Analysis and reporting

This is a big one. Social media supply a great deal of information, and your customers will anticipate you to be able to gather and examine it. You require to be able to arrange through the numbers to discover actionable insights.

You’ll likely need to supply a monthly report to show your clients the results of your campaigns. (Psst, here’s a totally free social networks report design template.)

Your social reports need to outline the results of your work, highlighting audience development, engagement rates, reach, and direct sales/conversions, if applicable.

Discussion and sales

As part of your freelance organization, you need to have the skills to pitch and sell your services to possible clients. This is most likely a skill you didn’t need in your business life as a social networks supervisor, however it’s essential as a freelancer.

One of the most difficult aspects of freelancing? Customer tasks can end, and you might not have brand-new customers lined up to take their spots. Getting good at freelancing means finding out how to keep your eyes open for brand-new chances.

Pitching and offering your social networks services will become more comfy the more you practice.

Customer relationship management

Improving your relationships with your customers can grow your service. After all, if your client likes dealing with you, then opportunities are they’ll continue to send work your method. They may even refer you to others in their network or provide a review for your website.

Building and keeping customer relationships is crucial to being a successful social media manager. While your current customers are essential, you don’t want to disregard other relationships. You’ll want to keep tabs on your potential clients and previous customers and let them understand if you have accessibility.


Social network supervisors need to have their fingers on the pulse of the most recent trends. This can indicate everything from memes to current occasions. Without this perspective, social networks campaigns can look outdated or not appropriate.

For instance, Wendy’s utilized the timing of the FIFA World Cup 2022 to promote an unique prize for the winners of the USA vs. England game. The winning nation scored complimentary french fries in the Wendy’s app.

Because the video game ended in a draw, both nations secured free fries (or chips for the English).

Project management

Company is another important skill for freelance social networks managers. Not just do you need to manage content calendars, but you likewise need to track your own business. While you may have dealt with job supervisors in previous roles, going self-employed methods handling this task yourself.

You’ll require a social networks management workflow to guarantee properties are provided on time and authorized by your clients. You’ll also need a procedure to guarantee your invoices are getting provided and paid.

Marketing and strategy

Understanding marketing methods and how they will affect your social media projects are non-negotiable abilities. You may be responsible for producing a social networks marketing technique that aligns with the client’s service goals– and even if you aren’t producing the strategy, you’ll likely be following someone else’s.

Every social media post needs careful reflection on how it helps grow the customer’s company. Strategic thinking turns a social media post into interesting material.

How to become a freelance social media manager in 2023

Step 1: Establish your service

Prior to you can work as a freelance social networks manager, you need to consider what you require to do legally to establish an organization.

This will differ depending upon nationwide and regional laws, but may include:

  • Deciding which type of business you should register (such as a sole proprietorship or a minimal liability company).
  • Registering your company name (which requires to be special); check trademark databases if you want the choice to trademark your brand in the future.
  • Registering for a tax number (not all freelancers require one, so be sure to investigate the criteria for your scenario).
  • Getting your organization license (which normally needs to be restored yearly).
  • Producing a service bank account (optional, consult an accountant).

Along the way, you may want to consult with a tax professional to figure out just how much of your profits you must set aside for taxes. They may also be able to supply suggestions on which service type would best match your requirements.

You may likewise wish to develop a service email and social networks accounts (or a minimum of reserve the manages for your business name, in case you decide to develop them up later). This will be useful when you start marketing your service more publicly and need to establish a brand name.

Step 2: Develop a portfolio

When you’ve looked after the legal aspect of freelancing, you ought to think about creating a portfolio to demonstrate your proficiency.

There are a few various ways to display your expert portfolio. Some ideas consist of:

  • Building a website
  • Using your LinkedIn profile
  • Creating PDF files
  • Using a Google Folder to keep your case studies

If you have actually only worked full-time business roles, you can utilize projects and examples from those functions to build up your portfolio. Simply ensure you concentrate on the social networks marketing techniques you have actually added to and the outcomes for which you were responsible.

Action 3: Rate your services

Pricing your services is probably among the most painful parts of a freelancer, specifically if you are new and not sure of what is a fair rate. There are many aspects to think about, including your wanted income, overhead, taxes, and more.

We go over some benchmark rates listed below, but you must think about connecting with fellow freelance social networks managers to discover what they are charging for their services. Doing your own main research can help you establish a competitive rate for your own social networks services.

Step 4: Put yourself out there

Now comes the enjoyable part: landing your first clients. No matter how gifted you are as a social media manager, you need to put yourself out there for clients to know you’re offered as a freelancer.

Here are a couple of ideas to assist you start:

  • Networking occasions. Networking events are a fantastic method to put yourself out there and fulfill brand-new people. If you have a particular niche, you may want to attend occasions where you can satisfy people from that market. And do not forget your fellow freelancers. They can supply important insights into working as a freelancer and may even suggest you to their clients.
  • LinkedIn. An optimized LinkedIn profile can help clients find you and inquire about your services. You can include portfolio pieces to your profile and network with peers on the platform.
  • Social network groups. Numerous Slack and Buy Facebook Verified groups typically have channels where members can share self-employed social networks tasks. It’s likewise a terrific location to monitor patterns and network with other freelancers.
  • Word of mouth. Previous and present customers can become a terrific source of recommendations. Once you’ve worked with a happy customer, let them know that you’re open to recommendations as they typically know other friends/contacts like themselves.
  • Content marketing. If you wish to build a longer-term stable source of customer referrals, consider beginning a newsletter, blog, or Buy YouTube Subscribers channel. Your content must cover topics potential clients would be interested in (such as “social networks ideas for [your target industry]) and consist of a CTA mentioning your freelance social networks services.

Step 5: Establish extra abilities

Building associated abilities can make your resume stick out and may make customers hire you.

Here are some skills to consider dealing with:

  • Influencer marketing
  • Paid social marketing
  • Videography
  • Online credibility management
  • Material repurposing

2023 social networks freelance rates

Pricing your freelance social media work can be hard because there are lots of variables to think about. Your social networks management rate should be based upon your experience, worth, overhead, and your customer’s spending plan and scope of work required.

It also depends upon what the client needs for social networks. For example, a client might want an Buy Instagram Verified technique, however they could likewise request content creation, post scheduling, regular monthly analytic reports, and neighborhood management.

Before you offer a potential client a quote, it assists to understand what they require.

Arranging a discovery call can permit you to ask questions about the client’s organization design, target consumers, marketing spending plans, KPIs, and any history of dealing with freelance social networks managers to uncover prospective warnings. It likewise helps the client learn more about you and validate you’re a good suitable for the job.

So what are the rough quotes for just how much a freelance social networks manager charges? Here’s the average pay in the United States, according to ZipRecruiter:

  • Average annual pay: $52, 613 Typical per hour rate:
  • $25.29 per hour Bulk of incomes range: $36,000-$ 60,500 Leading earners(90th percentile): $ 84,500 yearly

Based on the scope of work, you likewise need to decide if you will charge a hourly rate, month-to-month retainer, or another plan (i.e. % of revenue per lead generated).

Regular monthly retainers are best for long-term tasks and will conserve you great deals of time you would otherwise invest in time tracking.

6 ideas and best practices for freelance social networks manager

Constantly keep your resume approximately date

Resumes aren’t constantly needed by possible clients. Generally a strong portfolio and suggestions suffice. However often they ask, so it’s good to have an updated resume readily available. You can utilize our complimentary social networks supervisor resume templates to start.

Tip: You might also wish to collect reviews from previous and present clients to boost your credibility. You can also develop case studies to promote your proficiency.

Communicate with your customers

The very best way to grow a sustainable service is to protect ongoing jobs or retainers. Since social networks is an ongoing necessity, your customer most likely wants you to manage it regular monthly. But this can only occur if they trust you. Part of that trust is communication.

As a freelance social media supervisor, strong communication is your duty. In case of any hold-ups, be timely and transparent. Developing an exceptional customer experience is the best method to retain present customers (and maybe even make a recommendation or more!).

Understand invoicing and taxes

Constantly ensure to sign written contracts with brand-new customers, which ought to include your favored payment terms and penalties for late payments. A common payment term is one month.

You may wish to get invoicing software application to send professional billings with due dates and automated reminders for payment. Some accounting software application likewise includes invoicing along with tracking expenses.

Do not forget to set aside a percentage of your money for taxes. The quantity of cash you must conserve will depend upon your local laws, so it’s best to speak with an accountant to determine the tax rate.

Usage social media management tools to conserve time

Buying tools can help you save time while dealing with social networks management.

A social media management tool like Best SMM Panel enables you to schedule posts, develop analytics reports, and react to remarks and DMs, all from one dashboard. And, perk, you can ditch the spreadsheets because you won’t require them to find trends or extract insights.

Discover more about how Best SMM Panel can help you easily manage numerous customers’ social networks accounts:

Save time handling your social networks presence with Best SMM Panel. Release and arrange posts, discover relevant conversions, engage your audience, measure results, and more– all from one control panel. Attempt it totally free today.


With files from Laura Wong.