Posted by LinkedIn is rolling out brand-new analytics data for users with more insight into their fans and top-performing posts.
These updates expand on the creator analytics presented earlier in the year, offering users higher access to actionable data.
Here’s more about the new information presenting today and where to discover it.
Fan Growth In Time
Image Credit: LinkedIn Track your fan growth gradually
with brand-new information readily available in the Audience tab. LinkedIn notes you can use this information to identify what is sparking growth in followers. For instance, you may find your LinkedIn followers spike every time you have a speaking chance.
“This information can help them determine if a discussion subject, new visual format, or speaking chance might have affected their follower development, assisting them notify their strategy moving forward.”
New Demographic Tools
Listed below the new follower growth area in the Audience tab, you’ll find a new area called Demographics.
The Demographics section summarizes your fan base, listing task titles, places, industries, seniority, business size, and business names.
This data can provide a much deeper understanding of the audience you’re producing content for, which can help with creating more successful posts.
Additionally, you might find you’re not drawing in the designated audience, which is an indication to change your material strategy.
Top Performing Posts
Image Credit: LinkedIn See as much as 3 of your top-performing
posts in the Posts tab. Leading posts are ranked by either
impressions or interaction over a selected date range. This data will offer insight into what material
resonates with your audience, so you can recognize and share more of what’s working. Featured Image: Tada Images/Best SMM Panel