SEO salaries reported for 2022 shows growth in SEO as an occupation.
The study responses suggest that over half who filled out the survey are brand-new to digital marketing.
Growth in entry-level salary reporting shows this influx of brand-new professionals and market development.
SEO Professional Industry Growth
Of those who reacted to the survey, a more considerable portion than in 2021 reported they are new to the industry.
28.7% of participants reported having less than two years of experience, and 32.7% of study respondents reported in between 2-4 years of experience.
This figure suggests 61.4% of respondents were fairly brand-new to SEO, with less than four years of SEO experience.
There were fewer SEO experts (percentage-wise) with higher SEO experience, with those reporting the most years of experience being the tiniest group.
Portion Of SEO Pros With More Experience
- 25.5% reported between 5-10 years of experience.
- 10.1% reported 11-20 years of experience.
- 3% of participants reported over twenty years of experience in SEO.
Typical Wage In SEO
The typical wages of entry-level SEOs were less than $34,000.
The overall variety of entry-level SEO professionals at this pay rate grew by 7.5% compared to 2021, suggesting that the most development in the SEO industry is at the entry-level.
Decline In SEO Earnings At The Luxury
In contrast to the growth in entry-level positions, those reporting higher incomes greater experienced modest reductions.
Less SEO specialists reported earnings in the middle level, upper middle, and high-end of the SEO pay scale.
Reduces In Greater Earning SEO Specialists
A number of salary classifications for SEO specialists decreased:
- 1.9% decrease in those earning between $35,000-$49,000.
- 3.12% reduction in those making between $50,000-$74,000.
- 1.97% decrease in those earning $100,000-$149,000.
- 1.53% decrease in those making $150,000-$199,000.
- 0.51% decrease in those earning over $199,000.
One bright area is that those making in between $75,000-$99,000 increased by 1.05%
These information points do not always indicate that SEO wages have decreased. They are portions and not actual numbers.
The description is that the variety of entry-level SEO jobs increased by a whopping 27.68%. That suggests that unless the other wage ranges experience similar growth, their portions will naturally show a lower amount when expressed as a percentage.
However, it shows growth in entry-level SEO positions, which might indicate a healthy amount of market development.
Income Ranges Differ By Country
Another method to view the earning levels for SEO is throughout nations.
All profits are noted in dollars, based on the exchange rate when the report was produced.
SEO experts in Australia tended to earn greater rates, $91,989, although 46.0% of participants reported having five years or less of SEO experience.
This statistic indicates a high need for Australian SEO specialists, with competition in between firms and big brand name in-house positions driving a greater pay rate.
Australian-based internal search marketer Ash Nallawalla validated this to be the case.
He stated, “Agencies are not keeping their staff, and I see the very same ones advertising the position over and over. AUD 110,000 seems to be the tipping point where they lose a staff member to private employment.
Agencies provide supervisors AUD 80,000, which is not competitive with in-house SEO wage rates. Business are working with in-house SEOs, and the larger ones may likewise have a company on retainer.”
The United States also has indications of solid demand for SEO workers.
62.0% of SEO specialists reported less than five years of experience and a typical wage of $78,431, reflecting the strong demand for SEO among businesses.
The income varies in Nigeria, Bangladesh, and Pakistan had lower pay rates.
Much of the respondents from these three countries reported being brand new to SEO, so the pay rates reported in the survey may reflect the study participant’s newness to the market but not always of the market as a whole in those countries. Those industries are likely more fully grown than the survey information shows.
SEO agencies in Pakistan and Bangladesh normally focus outward on working for firms and business based in Western nations.
Some Western-based agencies are run by Pakistani expatriates who can utilize lower-cost SEO competence in their native country.
Lots of companies in the West outsource work to nations like Pakistan since of the lower expenses and high level of education, experience, and expertise.
Internal SEO work in Pakistan is hard to acquire because of the high competition for positions working for huge brands. Nevertheless, the pay rates are not affected by the competitors because the wages are still competitive.
That high competitors for work is reflected in the lower pay rates that the study found.
According to Karachi, Pakistan-based freelance SEO Ozair Akhtar:
“The huge brand names here in Pakistan have SEO and other digital marketing teams as internal teams. And they are well-paid. It’s quite challenging and competitive for any SEO professional to get a job in-house SEO at any huge brand name.
SEO is a well-known profession in Pakistan. And more and more marketers graduating from universities are taking part. There are many SEO specialists with more than ten years of experience and know-how in this location. However new people are signing up with too.”
According to those who submitted the survey, SEO specialists in Spain, on average, earned the least, making simply $45,236 annually.
Where Are SEO Pros Getting Their Start?
Years of experience can affect just how much SEO practitioners make.
However the pay rates depend highly on the demand for SEO talent in any offered region.
In some nations, such as Pakistan, tasks in SEO are a well-known alternative for extremely educated university graduates. Competitors for jobs is high as a repercussion.
But in other countries, like Australia, there is less task competition. SEO knowledge is in more demand there, suggesting those with less experience have access to higher-paying jobs.
The study indicates that, generally, countries that are economically thriving and with a high currency value offer the highest-paying jobs for SEO specialists with less experience.
SEOs with less than five years of experience make approximately $99,000.
Of those earning between $75,000 to $99,000, 31% reported two years or less experience, while 34% had 2-4 years of experience.
Comparable experience-related trends are visible in those making incomes under $34,000 per year.
Experience Levels Of Under $34k Earners
- 45.1% had less than 2 years of experience.
- 29.6% had 2 to 4 years of experience.
- 17.0% had 5 to ten years of experience
How To Earn Over $100,000 In SEO
Independent freelancing is a profitable location for those seeking top revenues.
Those who go it alone in organization, the freelancers and founders, reported greater revenues.
A stunning 44.5% of respondents who are freelancers, creators, and agreement employees make over $75,000 to $149,000.
This statistic indicates that freelancing continues to be a rewarding path.
That said, experience levels are higher for those making over $100,000.
Of those earning over $100,000 annually, an overwhelming majority have more than five years of experience.
This incomes information suggests that despite area, higher experience levels are in demand and as a result essential to earn over $100,000.
How To Earn Over $200,000
The experience levels for SEO experts earning over $200,000 need substantial years of digital marketing experience.
34.0% of those who reported earning over $200,000 had twenty years or more of experience, suggesting that deep market experience is highly valued.
Is SEO A High Paying Task?
In 2022, SEO tends to be a fairly high-paying task, with a minimum of 30% of positions that pay $75,000 to $99,000 provided to digital marketers with less than 2 years of experience.
SEO is a successful organization in 2022, with more independent freelancers (44.5%) reporting higher pay rates relative to their experience levels compared to those who work internal.
How Much Experience Do SEO Pros Required To Move Up?
According to the study results, the very first 4 years of experience offer numerous development opportunities to go up the pay scale.
Survey results of functions and years of experience suggest that lots of digital online marketers have chances to reach manager-level positions after having simply a few years of experience.
The area of employment and other soft abilities can also be a determinant of pay rates.
SEO Positions By Experience
Less Than Two Years Of Experience
Maybe not surprisingly, a lot of study respondents with less than two years of experience held lower-level positions. Nevertheless, nearly 25% have managerial-level jobs.
These are the functions and the experience levels:
- 66.4% were in junior positions.
- 23.3% were supervisors.
- 9.4% were freelancers or founders.
Two To Four Years Of Experience
Digital marketing experts with 2 to four years of experience tended to have higher managerial functions.
The following is the breakdown of functions for SEOs with two to four years of experience:
- 45.6% were in junior roles.
- 39.8% were managers.
- 10.1% were freelancers or creators.
Five Or More Years Of Experience
The function levels attained by those with five or more years in the market seem the reverse of those with the least experience, with the majority reporting higher levels of roles.
Those with 5 more years of experience tended to have the higher management level roles in digital marketing, with the most substantial proportion, 43.7%, occupying the department head level.
Here are the functions of SEOs with greater than five years of experience:
- 43.7% Supervisor or head of a department.
- 20.4% C-level and Director.
- 18.7% Founder, freelancer, professional.
- 17.2% Junior/mid-level positions.
Career Paths In SEO
There are at least three basic courses for making more as a digital online marketer.
One path is to put in the time and go up the ranks while working in-house or at an agency.
The second path is to accrue experience and abilities while working in-house or at an agency and after that branch out as an independent SEO in the function of a creator, freelancer, or specialist.
The third path is to start as a freelancer and construct your abilities, then leverage your experience to acquire a full-time position or push into greater earning brackets independently.
There’s no way to speed up how many years of experience one has.
But abilities and achievements, particularly operating at a name brand name company or firm, is useful.
Experience doing things and learning abilities remain essential, as the survey results reveal it just takes two to 4 years of experience to acquire a greater function in SEO.
But ultimately, abilities acquired from experience will determine how well an individual can go up within a company as an internal expert or earn more as a freelancer with their capability to satisfy and keep customers.
Those with the role of founder represent the highest profits in the group identifying as freelancers.
Unsurprisingly, founders tended to make the most amongst those in the freelance wing of SEO professionals.
Part of that success comes from stepping back from the actual work and employing others.
Jason Hennessey, CEO at Hennessey Digital, attributed his success as a creator to hiring the ideal people.
Jason shared, “I ‘d say one of the very best things I have actually done is purchasing excellent management, putting intelligent individuals in place for their particular functions, then leaving their way. I produce the vision, and they assist me perform it.”
Michael Bonfils, Global Managing Director of SEM International, recommended that a founder should, in the beginning, find out how to do most jobs in the business, eventually handing off those jobs to employees.
Michael shared his trick to being a successful founder,
“A founder should be doing whatever themself at first. It gives them grounding and standard understanding of sales, marketing, and accounting in addition to the actual work.
Eventually, you discover people who do a much better job than you do, especially things you do not like doing. And you keep handing off duties until you are doing simply the important things that you take pleasure in doing.”
How To Become A Better SEO
Years of experience are important for making more, but the key word here is experience, not years.
Knowing skills is critical for going up the SEO industry ladder.
There are lots of resources readily available for helping people introduce their careers in SEO or to enhance their current skills.
Find Out SEO: Novices
Best SMM Panel publishes an extensive series of articles that provides a structure for understanding digital marketing.
This is a resource for those who are beginning their journey or have simply begun discovering SEO.
It begins with a description of the history of SEO, the fundamental essentials, and after that the method.
Clocking in at thirty-five chapters, Best SMM Panel’s introduction to SEO makes an exceptional foundation for any ambitious digital marketer.
Find Out SEO: Intermediate
Google releases a starter guide that provides a level of SEO information appropriate for those currently in charge of a website in some capacity.
This guide is not for those with little to no knowledge of SEO.
It is most appropriate for those with a fundamental website knowledge level.
This guide supplies little actionable SEO details in terms of method.
However it does provide important information for comprehending a vast array of knowledge about how search engines work and the technical level of handling search look.
The guide covers sitemaps, canonical URLs, robots.txt, featured snippets, regional search, and debugging ideas.
Google’s starter guide begins with a glossary of terms to assist build the foundation for the somewhat technical info that comes next, which is a lot.
The guide consists of 4 areas:
- Crawling and indexing.
- Browse Appearance.
- Tracking and debugging.
- Site-specific guides (ecommerce, worldwide & multilingual, education sites).
Search Engine Optimization (SEO) Beginner Guide
How To Acquire SEO Certifications
Google likewise provides an online certification program.
It is not a replacement for a university degree. It is a training accreditation to assist a worker shift to a brand-new job in digital marketing.
This program focuses on assisting people discover the abilities necessary to get an entry-level position in SEO.
Grow With Google: Digital Marketing & E-commerce Certificate
Included Image: Paulo Bobita/Best SMM Panel